Lady Fair, starting in 2006, has been running a multi-year advertising and direct mail campaign to re-establish and reinforce the eminent quality of the Lady Fair brand.  Reaching over 40,000 florists and wholesalers at least ten times per year, Lady Fair ads and mailers run in Florists' Review, Flowers & Flora and other media. 

In March 2007, over 10,000 samples of the Lady Fair Iridescent wristlet were mailed to florists in the United States and Canada. Other direct marketing mailings continue to reach both wholesale and retail levels and will continue to do so throughout the coming years. 

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